Blog Writing Ideas – How To Create Compelling Content

Blog Writing Ideas
affiliate marketing

Let’s Talk About Your Blog

More specifically, lets talk about your affiliate marketing business, and your blog that is the lifeblood of that business. Sooner or later, you are going to “hit the wall” as far as coming up with ideas for blog posts. It happens to all of us. It’s certainly happened to me. Here are some subjects that you can write about on your website that will help attract traffic.


If you advertise products on your website, whether physical or digital, you should write a review of each one. These reviews give information to the reader and build trust. Your reviews should be honest and fair. If you are writing good reviews on a poor product just to get a sale, eventually you will be found out, and you will lose trust with your customers.

Trust is hard to build. Don’t do anything to lose it.

So, how do you write a great review? Here’s a checklist.

  • Introduction
  • How the product works
  • Your conclusions on the product
  • Other people’s opinions
  • Pros and Cons
  • Conclusion
  • Where to buy

When writing your review, try to keep it balanced so it doesn’t come off sounding like a sales letter. Tell your readers that you will be discussing how the product works, how well-made it is, any minor drawbacks it may have, and where to get the best deal on it.

Leave the purchase decision to the reader. You should include a call to action if you are marketing the product on your website.

You can also write reviews of products you know to be scams to inform people and help them avoid being taken in by the scam.

Helpful Information

People are always looking for information on the internet. You can provide that information to them. You can do their research for them and write a post that they will find using your keywords. These type of posts also build trust. Some samples of such post that I have written include:

That’s just a partial list of the posts I have written for my blog during the past several months. I’ve provided a link to each one in case you would like to read it.  A good way to find ideas such as those above is to do keyword research. Once you have an idea, use Jaaxy or another keyword tool to find keywords that have moderate to high traffic with low competition. That helps you improve your ranking with the search engines. Each of the posts above were written because I found great keywords then wrote the post around the keywords.

My site is an affiliate marketing site, and I am actively promoting Wealthy Affiliate as the premier training platform for those wishing to start their own affiliate marketing business.

So why do I write posts such as “Do People Still Believe In God?” on a website promoting Wealthy Affiliate? Precisely because I found out while doing keyword research that there was quite a bit of search traffic on the subject, and very low competition.

My post puts me in a good position to get traffic to my site, and some of the visitors may be interested in other posts I have written and some may be interested in Wealthy Affiliate.

I make sure to provide a link to Wealthy Affiliate in each post, or post a banner that the reader can click on for more information.

There are an unlimited number of subjects you can write a blog post on. Some people have the idea that if your site is dedicated to a certain niche, you should only post about subjects related to that niche. I agree, but only to a point. There are some subjects that may not be about your niche but that would be good entrance posts to get a reader to your site, where their interest in your niche may be piqued.

At least when starting out, don’t we want to attract as many visitors to our sites as we can? Interesting posts on a variety of subjects helps to do that. I organize mine under different headings on my drop down menu for people to find easily.

If we only write about our niche, how soon will it be before we begin repeating ourselves, and run out of ideas for posts?

Let’s Talk About The Post Itself

People are visual. You need to add images to your posts. Several colorful images will hold the reader’s attention and make the reading experience more enjoyable. My website allows me to add a “featured image” to each post that appears with the list of posts on my main page.

Hint: Don’t use your featured image within your post itself. When your reader clicks on your post, he or she will see the image twice. Make the images in the post different from the featured image.

Make good use of white space. White space is the blank space between paragraphs. Your paragraphs should be short, no more than three or four lines each. White space between paragraphs makes your post look easier to read and holds your reader’s attention better.

Don’t write your post like you’re writing a technical paper. Be conversational. Write like you would talk to someone. Ask questions that they will agree with like ‘Don’t you think?” or “Isn’t that right?” These questions will get them into a mood of agreement.

Provide links to related posts that your visitors can access, and links to your affiliate products. Try to do so in a way that doesn’t look too jarring. Try to keep the mood of the post even during the process of connecting readers to your products.

As I said, my affiliate marketing business with this website is to promote Wealthy Affiliate. You can read my review here. If you click on the banner, it will take you to the free sign-up page. The FTC requires me to tell you that if you end up purchasing a product from one of my affiliate links, I will be paid a commission. That’s how affiliate marketing works.

Well, that’s about it for this post. I hope you found it informative and helpful. Please leave me a comment if you’d like.

I’m Grant



I enjoyed your article – I’ve been writing about a year but it’s great to have reminders sometimes as you can constantly improve. I have found being conversational is so much easier as it’s more fun (not to mention more engaging) than just writing a load of facts. I like your point about white space too – blogs are so hard to read when they’re long streams of text!

Hi, Louise.  Thanks for the comment.  I agree, conversational text is easier to read.  You don’t feel like you’re reading a term paper.  I wrote a post earlier on whether or not people Do People Still Blog?.  You might like it.

One of the hardest parts about running a blog is coming up with constant content ideas. I mean, we could all write about something, but we don’t want to just churn something out for the hell of it. We want it to read well and have some value.

Reviews are always good to write for sure, as there are endless products out there.

Some really good tips here, and like you say, images are important.

Hi, Darren.  Thanks for your comment.  I agree that we don’t want to churn something out for the hell of it.  I wrote a more recent post on targeted traffic that you might be interested in.  Here’s the link.

This is a great insight into writing content, what struck me out in this article the most is about posting other subjects related to your niche. I never really thought about adding more sub-genres than I already have until I have read this article. I also like the tip of not showing your featured image on the same page as it loses the dynamics of a post. All in all great article!

Thanks for your comment, Levon. There are at least 2 schools of thought on using different subjects for posts. Some think that using low hanging keywords on different subjects to drive traffic works, others think you should only post on  subjects that are related to your niche that will drive targeted traffic to your site.


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