Let’s Talk About Your Blog
More specifically, lets talk about your affiliate marketing business, and your blog that is the lifeblood of that business. Sooner or later, you are going to “hit the wall” as far as coming up with ideas for blog posts. It happens to all of us. It’s certainly happened to me. Here are some subjects that you can write about on your website that will help attract traffic.
If you advertise products on your website, whether physical or digital, you should write a review of each one. These reviews give information to the reader and build trust. Your reviews should be honest and fair. If you are writing good reviews on a poor product just to get a sale, eventually you will be found out, and you will lose trust with your customers.
Trust is hard to build. Don’t do anything to lose it.
So, how do you write a great review? Here’s a checklist.
- How the product works
- Your conclusions on the product
- Other people’s opinions
- Pros and Cons
- Where to buy
When writing your review, try to keep it balanced so it doesn’t come off sounding like a sales letter. Tell your readers that you will be discussing how the product works, how well-made it is, any minor drawbacks it may have, and where to get the best deal on it.
Leave the purchase decision to the reader. You should include a call to action if you are marketing the product on your website.
You can also write reviews of products you know to be scams to inform people and help them avoid being taken in by the scam.
People are always looking for information on the internet. You can provide that information to them. You can do their research for them and write a post that they will find using your keywords. These type of posts also build trust. Some samples of such post that I have written include:
- How To Pick A Niche For Your Blog
- How Much Of My Income Should I Save So I Won’t End Up Struggling In Retirement?
- Does The Law Of Attraction Really Work?
- Can You Exercise Your Brain?
- Do People Still Believe In God?
- How To Make Money On eBay
- Knowledge Is The New Money
- What’s The #1 Cause Of Failure?
- 3 Main Keys To Reaching Your Dreams
- Trends In Online Shopping
- Why Do People Self Sabotage?
That’s just a partial list of the posts I have written for my blog during the past several months. I’ve provided a link to each one in case you would like to read it. A good way to find ideas such as those above is to do keyword research. Once you have an idea, use Jaaxy or another keyword tool to find keywords that have moderate to high traffic with low competition. That helps you improve your ranking with the search engines. Each of the posts above were written because I found great keywords then wrote the post around the keywords.
My site is an affiliate marketing site, and I am actively promoting Wealthy Affiliate as the premier training platform for those wishing to start their own affiliate marketing business.
So why do I write posts such as “Do People Still Believe In God?” on a website promoting Wealthy Affiliate? Precisely because I found out while doing keyword research that there was quite a bit of search traffic on the subject, and very low competition.
My post puts me in a good position to get traffic to my site, and some of the visitors may be interested in other posts I have written and some may be interested in Wealthy Affiliate.
I make sure to provide a link to Wealthy Affiliate in each post, or post a banner that the reader can click on for more information.
There are an unlimited number of subjects you can write a blog post on. Some people have the idea that if your site is dedicated to a certain niche, you should only post about subjects related to that niche. I agree, but only to a point. There are some subjects that may not be about your niche but that would be good entrance posts to get a reader to your site, where their interest in your niche may be piqued.
At least when starting out, don’t we want to attract as many visitors to our sites as we can? Interesting posts on a variety of subjects helps to do that. I organize mine under different headings on my drop down menu for people to find easily.
If we only write about our niche, how soon will it be before we begin repeating ourselves, and run out of ideas for posts?
Let’s Talk About The Post Itself
People are visual. You need to add images to your posts. Several colorful images will hold the reader’s attention and make the reading experience more enjoyable. My website allows me to add a “featured image” to each post that appears with the list of posts on my main page.
Hint: Don’t use your featured image within your post itself. When your reader clicks on your post, he or she will see the image twice. Make the images in the post different from the featured image.
Make good use of white space. White space is the blank space between paragraphs. Your paragraphs should be short, no more than three or four lines each. White space between paragraphs makes your post look easier to read and holds your reader’s attention better.
Don’t write your post like you’re writing a technical paper. Be conversational. Write like you would talk to someone. Ask questions that they will agree with like ‘Don’t you think?” or “Isn’t that right?” These questions will get them into a mood of agreement.
Provide links to related posts that your visitors can access, and links to your affiliate products. Try to do so in a way that doesn’t look too jarring. Try to keep the mood of the post even during the process of connecting readers to your products.
As I said, my affiliate marketing business with this website is to promote Wealthy Affiliate. You can read my review here. If you click on the banner, it will take you to the free sign-up page. The FTC requires me to tell you that if you end up purchasing a product from one of my affiliate links, I will be paid a commission. That’s how affiliate marketing works.
Well, that’s about it for this post. I hope you found it informative and helpful. Please leave me a comment if you’d like.