Are You Writing Great Blog Titles?
After all, the first thing a person browsing or searching the internet sees on a search results page is a headline. Several headlines, actually, for the subject being searched.
Is your headline going to be there so people can find your blog and read your post?
Here’s What You’re Up Against.
There are over 500 million blogs on the internet. That’s 500,000,000. That’s a lot of zeros after the “5”, right?
If I had a penny for every one of those blogs, I’d have 5 million dollars in my pocket. Who do I see to make that happen, I wonder.
Anyway, back to the subject. if you just started blogging, you are blog number 500 million and one. Your blog posts will automatically rise to the top of the search list, am I right? Because your are such a totally awesome blogger and the products on your site are what everyone in the world wants, you will automatically be successful.
Nope. It doesn’t work that way.
Here’s a statistic:
That’s just a WordPress statistic. WordPress covers about 36% of the websites on the internet. That’s over 27 million websites.
So, if you’re a fairly prolific blogger and post 3 times per week, your twelve posts are competing with the other 70 million posts that are new each month.
What Can You Do To Stand Out?
Well, write great headlines for your posts, of course. I wrote a blog post about how to do that just the other day.
If you want a more in-depth post on writing headlines, Alex Nerney at Create-and-go wrote a good article that you can find here.
How about a short video by Neil Patel?
The better your title, the greater the chance that your post will be read by someone, or many someones.
That’s the goal, right?
Improve Your CTR.
What’s CTR? In my church, it stands for Choose The Right, but that’s not what it means online. It stands for Click Through Rate, and it refers to the number of people who read your headline and click on it to read your post.
The more people who do that, the higher your CTR.
I’m not going to use this post to give a lesson on writing blog post titles. A little research on your part will take care of that for you.
There’s another part of your blog posts that is just as important, and that’s great content.
A Great Title + Great Content = A Great Post!
Great content goes hand in hand with your superb, awesome, riveting title to satisfy your reader’s reasons for reading your article and keeps that reader coming back for more.
Here’s a You Tube video that will give 5 tips on writing great content. It’s only about 5 minutes long.
Search engines and readers love great content.
Blog posts are the life blood of bloggers. Especially those like me, who are trying to monetize their websites and earn a living by blogging.
The goal is to become an authority site.
An authority site is one that the search engines like Google, Yahoo! and Bing prioritize above the more mediocre and the less well-known websites. These sites get ranked high on the first page of search results.
You become an authority site by writing awesome posts and by writing a lot of them.
You’ve heard the expression that 20 percent of the workers do 80 percent of the work, haven’t you? It applies to blogging too. There are a lot of those 500 million bloggers that don’t do much with their blogs. You can get ahead of them by posting regularly.
If you keep doing that, the search engines will take note and your rankings will improve steadily. Soon enough you’ll find yourself high on the first page of search listings, and you will be getting hundreds and thousands of visitors to your website daily.
That’s when you’ll start seeing real success with your blog.
I recommend you find a good website that offers training on writing a successful blog. I can think of a couple. One is Create-and-Go. I reviewed them a couple of months ago. Read my review here.
The other, and my personal recommendation, is Wealthy Affiliate (WA). I believe it’s a little more cutting-edge than Create-and-Go, and a lot bigger. I reviewed it as well.
Even better, you can sign up for Wealty Affiliate for FREE!. Everyone does. In fact, everyone has to. There are two different programs with Wealthy Affiliate. The free Starter Program, and the advanced (and paid) Premium Program.
My personal story with WA turned out this way: I signed up for free, and started in with the 10 free lessons and then started building my two free websites that are a part of the free program.
After about a week, I realized the value of the free training, and knew that an upgrade to premium was a wise decision. I upgraded.
One great feature of the free program is that for the first seven days a new starter member is allowed access to the features that premium members have, to let them get an idea of the value of the advanced training. A lot of us upgrade, some don’t, but there is no requirement to upgrade at any time.
Wealthy Affiliate is like an online university on blogging and affiliate marketing.
If you haven’t heard about affiliate marketing, it’s a method of connecting customers with products through blogging. Bloggers enter into affiliate contracts with sellers, promote the seller’s products on their blogs, and when a blog visitor clicks on an affiliate link in a blog post and purchase a product, that blogger is paid a commission.
Here’s a graphic of how affiliate marketing works:
Does that sound interesting to you? There are affiliates making money in just about any niche you can think of, from Make Money Online to Cowboy Boots.
You pick the niche you are interested in, and get started.
For me, Wealthy Affiliate has been great! I’ve been a member for 3 years now and plan on sticking around for many more. Maybe I’ll see you in the community forums. If you’re serious about making money online, affiliate marketing is a great way to do it and Wealthy Affiliate will give you the best training to help you succeed.
Take the plunge. It’s free.
This post contains affiliate links. The FCC requires me to disclose that to my readers, which I’m happy to do.
Leave me a comment and I’ll be sure to respond.