Visitors Are The Life Blood Of Your Business
I believe that there are thousands, maybe millions, of people who have beautiful websites on the internet but never see much success because they don’t know how to attracted targeted visitors to their websites. No visitors = no sales. That’s just the way it is.
Well, Then, How Do I Attract Visitors To My Site?
One of the most important things that you have to do, especially if you have a blog website, is to post fresh, quality content on a regular basis. It’s preferable to post at least twice a week, more is better. The search engines like to see new content being added and will rank your website higher for it.
Here’s a short video on how to increase traffic to your site. I don’t talk about all the ways mentioned in the video here on this post, so it’s good to watch because its different information.
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Post Targeted Content
Don’t write just to write. You need to post content that’s of interest to your target audience, or to the people that are your potential customers.
There was a time when I thought that getting traffic was the most important thing, and it didn’t matter whether they were interested in my niche or product. I searched for low competition keywords and used them in posts on my site even though they weren’t related to my niche.
I thought that just getting clicks to my site would improve my rankings with the search engines and once my rank improved, then I could target my posts to my potential customers.
Then a good friend pointed out that I was wasting my efforts and my time. He told me that it was just as easy to write posts with targeted keywords for my niche and to write content that would be of interest to my potential customers as it was to write posts that were unrelated, just because I could use “low hanging” keywords. , or keywords with low competition.
I’m grateful to him for straightening me out.
Search Engine Optimize Your Posts.
Use targeted keywords, and use links to improve the SEO optimization of your site. Place several images in your post to make it interesting. Add a relevant video to your post, too. A video will get people to stay on your site longer, improving your average visitor time, which is another thing that search engines like.
Write longer posts when you can, too. Make your posts at least 1000 words. I used to write 400-500 word posts, but learned from my training in affiliate marketing that the search engines like longer posts. I haven’t written a 2500 word post yet, but it’s been a while since I wrote one that was less than 1000 words. I’m not helping my rankings with the search engines by writing shorter posts.
Build A Following
Once you start getting visitors to your site, some will leave comments. This is a good thing, and you should respond to each one. The search engines count comments as part of your post, so each comment and reply adds to your total words for that post.
Be sure to ask for comments at the end of each post.
Share Your Posts On Social Media
One of the fastest ways to build traffic to your website is to share your posts on social media, and you should have share buttons on your posts so your readers can share your posts as well. Social media is a different animal. Some people really like it, some can barely tolerate it, but if done right, it works.
I am not a big fan of social media, but I can’t ignore it because of its potential for driving traffic to my website.
You don’t have to share your posts on every social media platform you can find. What I have done is pick four that I send my posts to, and 2 that I concentrate on the most. The four are Facebook, Twitter, Google +, and Pinterest. The two that I focus the most on are Google + and Pinterest.
I’ve written a post about using Pinterest. You can find it HERE.
Social media is just that, social. People post and share a lot of stuff that’s important to them and their friends, but that the rest of us would just as soon not hear about. There is good and valuable information in there too, though, and there are people who will be interested in your posts and will click to our site and read what you’ve written.
Build An Email List
Once people start coming to your site, you want to be able to keep in touch if you can for potential future sales. You can do that by creating an email list.
You can get people to give you their email by giving them something in return, such as a free ebook, or a list of things that readers would be interested in, or some other incentive.
I haven’t looked into autoresponders and list building yet because I’m in the infant stage with website traffic. It’s not effective to use an autoresponder for email until you start to get regular traffic to your website. Once I start getting regular and significant traffic, I’ll look into it.
Use Paid Ads, PPC, Google Adwords
If you have the budget for it, you get paid traffic to your website. Pay Per Click, Google Adwords, Facebook Ads are all sources of traffic that you can pay for. An advantage is that you can get targeted traffic, a disadvantage is that there is no guarantee that these visitors that you paid for will purchase anything from your website.
I’m still using the free methods for attracting traffic. Once it becomes more cost effective, I’ll look into paid traffic. What I mean by that is that I want to budget my paid traffic efforts from profits from my affiliate marketing business. I know it’ll be slower in the beginning, but I don’t want to spend a bunch of money until I start making money.
Does that make sense to you?
Thanks for reading my post. Please leave a comment if you’d like. If you’d like great online training on the ins and outs of building an online business, my recommendation is Wealthy Affiliate. You can join for free, and you can build 2 free websites too. Click on the banner to learn more.
The FTC requires that I notify you that if you click on an affiliate link and end up purchasing a product, then I will earn a commission. That’s affiliate marketing in a nutshell, and it’s the business I’m in.