Do You Have A Desire To Become A Blogger?
If you have ideas that you want to communicate to others, or want to become an expert in one of your favorite areas and share your expertise online, then writing a blog probably is for you. But, how do you write for a blog?
Writing for a blog is much the same as writing as a journalist, or as an opinion writer. By that I mean that you do research on what you plan to write about, and then give your opinion or ideas on the subject while trying to inform the reader with good information.
Don’t get me wrong, a journalist is supposed to report of what he’s (or she’s) learned through research, which isn’t the same as an opinion writer, who gives his or her own slant on the subject. Sometimes the two kind of mesh together in real life.
When you start to think about becoming a blogger, there are several factors to take into account.
1. What is the subject or purpose of the blog? Some people like to write about their daily lives and activities. Others have an interest or hobby that they want to write blog posts about. Still other people want to monetize a blog and use it as a way to earn an online income.
A blog is all about sharing information on the Internet, in fact, the word blog is short for web log.
2. What audience am I trying to reach? My first blog was for family and friends only. It was basically a family-related news blog and was restricted to people that I allowed to read my posts. That blog was not open to the public.
This blog is totally different. This time, I’m using the internet and my blog to earn an income. Now it’s open to everyone and I write posts that invite others to join the online business opportunity and learn how to earn their own inline income.
3. How do I reach my audience? Whatever the purpose of your blog is, it’s all about your audience. If nobody reads your posts, then you’re basically just writing to thin air, right? Nobody wants to write to thin air, unless they’re just keeping a journal beside their bed. Why post online if you don’t want people to read your posts?
With writing a blog, it’s not that simple. Think about it for a minute. How many websites do you think there are on the internet? Millions. How do you expect people to find yours among those millions?
The writing part is pretty much self-taught, or we learned it in school with all that English homework we had to do all the time.
If you’re just writing for family and friends, all you have to do is give them the URL for your website and they can go online and read your posts.
It’s a little more difficult if you’re trying to reach a larger audience. You will need to learn how to optimize your writing so the search engines rank you higher than most of those other websites online that are related to yours. In other words, you need to learn how to compete with the big boys.
You need to learn how to build a website, choose the niche that you plan to blog about, and then learn how to get the search engines to put you toward the top of the rankings.
There are a lot of places online that will teach you how to start up your blog and make it pay. I’ll give you three examples.
All three offer courses on building a successful online blog.
I chose Wealthy Affiliate myself, because I discovered that it offers a free sign up. They didn’t even want a credit card. I was able to sign up for free, and then on the free Starter Program I got 10 free lessons and 2 free websites without any obligation to upgrade to the Premium (paid) program. (I upgraded anyway after I learned the value of the premium training.)
You can make your own decision.
4. What writing style is best? That depends on the subject matter of your blog, and the audience you are trying to reach. If you have a technical or scientific blog, you want to write in a formal and technical manner. You wouldn’t want to use a lot of slang. Otherwise, a conversational approach works best. You want to connect with your audience.
If you can write as if you were speaking to someone face-to-face, they you should.
One very important thing to remember – do your very best to write quality content in your posts. That’s how you build trust with your readers, and building trust should be your major goal.
5. How often should I post on my blog? You should post as often as you have something to say, but the more the better. At a minimum, you should post three days a week. Search engine rankings look at the frequency of your posts. The more you can post, the better.
Also, when you’re writing a post, you may wonder how long it should be. The trend is toward longer posts, in the 1000-2000 word range. Write as much as you need to, to cover your subject, and don’t fall into the trap of fluffing your sentences up to add more words. Your audience and the search engines don’t like it much.
And don’t forget to add pictures, or even videos. You’ll learn how to do that in your training courses.
6. Should I allow comments from visitors? The short answer is definitely YES! When people comment on your blog, and you answer their comments, those words are added to the word total for the blog, and can improve your rankings. Comments are always good, unless they’re spam. You can delete the spam.
7. Should I advertise on my blog? If you’re monetizing, or using your blog to earn an income, then you should definitely advertise. There are several ways to do it; some you can do for free, and some you have to pay for. In the beginning, at least, I recommend doing as much free as you can. Once you start paying for ads or clicks or whatever, money is going out instead of coming in. Wait until at least some money starts coming in before paying money out, or you might lose money and quit.
8. Where can I learn how to start a blog? I mentioned three websites that offer training online in step 3 above. As I said, my choice was Wealthy Affiliate. That training site just passed 2 million members, and the community is very accepting and helpful for new members. You get all the help you need to power you way to success. If you’re interested, I recommend you start RIGHT NOW. They’ve made it easy and there’s no reason to wait.
This post contains affiliate links. The FTC requires bloggers to notify readers that if they click on an affiliate link and purchase a product from the website they are directed to, the affiliate will be paid a commission.
That’s how to monetize a blog. Learn all about it at Wealthy Affiliate.
Thanks for taking the time to read my post. Please leave me a comment below.