Impressions and Clicks and Conversions, Oh My!

impressions and clicks and conversions, oh my
affiliate marketing

Remember that song from The Wizard Of Oz? The first one, not the remake. “Lions and tigers and bears, oh my!” That’s where I got the title for this post. Maybe I’m showing my age and nobody gets it, but that’s what I was thinking of when I wrote it.

Anyway, here goes the rest of the post.

What’s an Impression?

For those of us new to internet marketing, there are some terms that we may have a vague idea of what they mean and represent, or we may have no idea at all and feel lost when we hear the terms discussed. it doesn’t take long to get a good handle on these terms, but in the beginning they can be a little confusing.

You remember the old expression, “You never get a second chance to make a first impression,” don’t you? Well, in the online world an impression is the most basic form of “interaction” you can have. It’s basically a view. When your content is displayed on a screen, that display is an impression.

Say, for example, that I have written a review. After a few days, I go to Google Search Console and look at my stats for that review, once it’s indexed.

Let’s suppose that that review shows 115 impressions and 10 clicks. What does that tell me?

Well, as far as impressions go, I learn that my review page showed up 115 times on computer screens hither and yon.

Am I happy with that, being a new blogger and all?

Maybe yes, maybe no.

After all, my review is getting looked at, so I’m happy that at least it’s showing up to be looked at. Who can complain about that?

Well, impressions are only worth anything if they lead to clicks. Nothing happens unless there is a click.

What’s a Click?

I don’t think that there’s much need for a lot of discussion about clicks. We’ve all clicked on a link before, if we’ve been online at all. At the very least, we’ve clicked on a search term on a search engine to find what we are looking for. We’ve clicked on one of the links on a list of search results to open a website.

If you really don’t know, a click is that little downward pressure you put on your mouse while it’s cursor is resting on a link that opens that link. (Yes, I’m being lighthearted here).

Continuing with my example, a click happens when whoever sees an impression on their screen about my review, clicks on it, and is taken to the actual review post that I have written.

Clicks are good. They are a lot more important than impressions, because you can’t get a conversion unless you first get a click.

You’ve heard of Pay Per Click (PPC), haven’t you? It’s a form of marketing where you pay for a certain number of clicks on your site. If you are marketing your own products, or your affiliate’s products, you can pay for a certain number of clicks to your page. It’s a form of paid advertising and can be very effective if done properly.

A click is an action step, really the first action step.

Clicks can lead to conversions.

What’s a Conversion?

It’s basically changing something from one form to another form. In internet marketing, a conversion changes a visitor into a buyer, which is the ultimate goal of the marketer.

Let’s go back to my review example. If I’m an affiliate marketer, the purpose of my review is to get my visitor to click on an affiliate link that would take her to the seller’s sales page where she can purchase a product. When that purchase happens, two things also happen. The purchase transaction is completed and a sale is made, and the affiliate, who is me, earns a commission on the sale.

With internet marketing, the goal is to connect your visitor to the product he or she is looking for, and make a sale.

So, That’s The Path.

An impression, which is basically a page view, leads to a click, which is a definite action that will take the viewer to a page, which can lead to a conversion, which is a sale.

There’s more involved, but I don’t want to go into things like CPM, and CPC, and mille. That’s not the purpose of this post.

During my research, I read an article by James Parsons that can give you more detail if you’d like. You can find it here.

Another Basic Term – Affiliate Marketing

Getting impressions, clicks, and conversions aren’t really important unless you are involved with internet marketing, and the form of internet marketing I am involved in is called affiliate marketing.

How is affiliate marketing different? With most selling online, you have to have:

  • A product to sell
  • Products available when a sale is made (inventory)
  • You have to ship the products
  • A way of dealing with complaints and returns
  • An online store that lists your products.

With affiliate marketing, you don’t have to deal with any of that. Since it’s commission based selling, all you have to do is get your visitor interested in the product that your affiliate company is selling, and link to that product so your visitor can click on that link and be taken to the product’s sales page.

The visitor can then make a buying decision, and if a purchase is made, then the company who sold the product pays you a commission. Commissions vary according to company policy and the value of the item sold. More expensive products earn higher commissions.

If you’re looking for a business where you can earn money without having to stock products, and where you can earn money even while you’re sleeping, then affiliate marketing is for you.

Where Can I Learn How To Be An Affiliate Marketer?

There are several places online that teach affiliate marketing, but the one I am a member of is called Wealthy Affiliate. It’s one of the biggest training websites for affiliate marketing, and as far as I’m concerned, it’s the best.

Do you like free stuff?

You can sign up with Wealthy Affiliate for free, which is unique, and you get 10 free lessons and 2 free websites before you even need to think about upgrading. Premium training offers a lot more. A lot more.

I wrote a post about affiliate marketing you might like to read.

I hope you enjoyed my post, and I hope it cleared up what impressions, clicks, and conversions are all about. Feel free to leave me a comment and tell me what you think. I’ll be sure to get back to you.

This post contains affiliate links. The FTC requires that I notify you that if you click on one and end up purchasing a product, that I will earn a commission.

That’s what affiliate marketing is all about.

I’m Grant.

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