So, what’s a keyword?
That might sound like a dumb question to anybody who has been online at all, but really most of the online world uses keywords all the time without realizing what they are and how they work. The fact is, though, that the internet runs on keywords.
We’ve all used that little search box on Google or Yahoo or some other search engine when we want to find something. That little box is where we type in the keywords that will take us to the website we are looking for, or will take us to a list of sites that we can choose from to find the information or product we want.
We do it all the time, right?
Well, have you noticed that there are pages and pages of websites listed for just about any search you make? How many pages back do YOU go when you are making a search? Most people stay on the first page.
So, your goal, if you have an online business with your own website, is to get your site listed on that first page of the search engine, right? Well how do you do that?
That’s the problem most bloggers or new web stores have. It doesn’t do you much good to have a great website if it’s listed on page 27 of the search listings. Or, even on page 7. Most people don’t even look down at the 7th listing on the 1st page. No one will ever find your great website.
Somehow you have to get noticed by the search engines and get your website listed on that first page of websites listed. If you’re new, though, you can’t compete with the established sites and the big enterprises because the search engines don’t think your site is as important as they are.
That’s where keywords and keyword research can help you.
Search Engine Optimization (SEO) is what is going to move you up in the listings, and you can optimize your site with your use of keywords. Search engines scan your posts and pages for keywords, and when a visitor types in keywords that most match the ones you use, they you move up the ladder.
With keyword research you can find keywords and keyword phrases that have lower competition but reasonable traffic, and you can use those in your posts to move you up the search lists.
Here’s an example. I typed the keywords “Green Tangerine” into Google’s search box. Here’s what came up on the first page:
This search yielded 6,910,000 results.
Then I typed in the words “unripe tangerine” and got this:
This second search got about 168,000 results. A much smaller number, meaning less competition. If I had a business selling tangerines in their green or unripe stage, the second search keywords would be much better.
So, you need to find a keyword tool that will let you search keywords and will give you information on the number of searches done monthly with the keywords listed, also site traffic and competition (how many other websites are using the same keywords).
Your goal is to find keywords that have a reasonable number of searches monthly, with adequate site traffic and lower competition.
For example, if your keywords show 5000 searches per month and 500 site visitors, but the competition is 350, your website would be mixed in with 350 other websites. Your chances of being on the first page are slim.
I look for keywords with over 50 searches and site visitors over 20, which is pretty low, but I also look for QSR below 100. That reduces the competition by quite a bit, and increases my rankings over time. The key is to find keyword combinations that have the highest search an visitor numbers to the lowest competition number that you can.
Jaaxy is a great keyword tool.
Jaaxy is the premier keyword tool created by the founders of Wealthy Affiliate. It was specifically designed for ease of use and to provide quality keyword research results for optimum success. Jaaxy is initially free to join and will give 30 free searches before requiring you to upgrade to the paid program.