For some, success in the online business world is a mystery.
Shopping online is easy.
It’s easy to shop online. Most of us have done it. In fact, according to a December, 2016 study by the Pew Research Center, nearly 8 in 10 Americans now shop online, or 78%. That’s up from 22% in 2000.
The study also found that 51% bought from a mobile phone, and 15% purchased after clicking on a link shared on social media. View the study here.
Who hasn’t been to Amazon, for instance? Who hasn’t typed a few words into a search engine like Google’s search bar and been directed to page after page of websites offering us some version of what we are looking for?
The trend is clear, the rising generation is comfortable online, and a lot of the older generation are becoming more so. Don’t you agree?
On most of these sites, shopping is a breeze. Pick your items, place them in a shopping cart, go to checkout and pay. That’s a clever method to use online; everyone uses shopping carts at the grocery or variety store and are familiar with them. A shopping cart online extends that familarity to the internet shopping experience.
But I digress.
Back to the shopping. After we have chosen our items and placed them in our cart, we are directed to checkout. There we pay and arrange shipping. It’s easy, and it’s meant to be.
Yes, shopping online is easy.
How about selling online? Is it easy too?
How about selling online, though. There are some sites that help you with that, usually for a small fee. Craigslist comes to mind. It’s basically a classified ad type of site where pretty much anyone can list items for sale, along with contact information, and if someone is interested, they will contact the seller. I’ve used Craigslist before, to both buy and sell. I bought a table saw, and I sold a bicycle.
eBay is another one of the bigger, more well known helper sites. eBay is basically an auction site. People who attend auctions are looking for a bargain, and ebay is no different.
If your item is popular, the bidding will probably go up and you will get good value for it. Sometimes that won’t happen, and your items won’t go for what you want. You can prevent that by setting a minimum price, but sometimes your items won’t sell at all.
I’ve sold things on eBay several times, and their fees are very reasonable.
Many people make a living selling on eBay. I’ve heard of people who hit the garage sales early and often, looking for items that they can re-sell on eBay.
Craigslist and eBay do make online selling easier, and you don’t have to have your own website. If you know what you’re doing, you can be successful.
That’s the key – knowing what you are doing. Over time, these eBay marketers get a feel for what will sell and what won’t, and their selling success rate improves.
A word of caution. There are people who list stolen property on these type of sites, or at least they try to. The police and the sites themselves are getting better at catching and preventing this criminal activity, but some stuff still gets through.
So, anybody can sell online. The key is to know what you are doing.
If you want to use eBay, go ahead and do it. Learn the ins and outs. List an item or two for sale and see how you do. If you don’t know where to find items to sell, check out my post here.
Selling online is like most things in life.
Like most things, the more you knowledge and experience you gain about them the better you are at them.
Knowledge is power.
That’s how to remove the mystery from online success – learn what you need to succeed!
“Find a product people want, put it on a website, and people will buy it.” That used to be the mantra from the people selling websites. From a buyer perspective, that’s true. The buyer experience, as I said at the beginning of this post, is pretty straightforward.
The hard part is getting that buyer to find your website once you have set it up. If you haven’t build a website before, that’s mysterious too.
Putting in a shopping cart, accepting credit cards or other payment methods, calculating shipping, etc. are important. Do you know how to do it?
Fortunately, there are web developers who do know how and can do it for you. But I digress, again.
Once you’re up and running, how do you attract customers? You may have the best and most sought after widgit ever, but if people can’t find it, they will buy a widget somewhere else that’s not as good as yours but is one that they were able to find.
There are thousands, probably hundreds of thousands, of widget sellers around the world that you’re competing with.
Your product is great, I’ll give you that. How do I find it online?
Where’s good online training available?
As I said before, there is no mystery to online success for those who know what they are doing. So, where do you get the education that you need?
ONLINE, of course. Where else? I guess you could go the the bookstore and pick up a copy of “Internet Marketing for Dummies,” and try that. I don’t know how far that would get you though.
I’ll tell you what. After you’ve tried that book and still don’t have the skills you need, get back online and check out the best online university for internet marketing available. It’s called Wealthy Affiliate. You can read my review on it HERE.
There is no reason you can’t be successful with online marketing. You get the proper training and help, and then the only limit to your success is how much work you put into building your business.
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It’s your decision, isn’t it?
Some people prefer the ease of a regular job. If you’re looking for more, if you really want the freedom an online business can offer you and are willing to put in the work and the effort, then give Wealthy Affiliate a try.
You can start for free, see if it’s for you, and advance at your own pace. You can do the free courses and stop there, or if you see the value of moving up to the paid courses, you can do that at any time. You’re not charged by the course, but by the month or year once you leave the free program. You can do as much or as little as you want.
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When you get trained, the mystery of internet success wil be replaced by the knowlege and skills you need to succeed.
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