Marketing Has Come A Long Way, Baby!
When we think about the evolution of marketing, don’t you agree that our perspective depends on our life experience? Younger marketers may start their experience in the current social media and mobile device era, while those of us who are older may remember door-to door sales calls and written orders.
Wherever your starting point is, marketing is evolving, and has been since the first cave man traded his wife’s necklace for a crude hammer (you’ve probably seen the Forge Of Empires commercial).
Here at Online Education For Financial Freedom (OEFF), I try to bring you, the reader, what I think are valuable insights into how you can succeed financially online in today’s market place.
So, What’s On The Cutting Edge of Marketing Today?
Here’s a hint: Four times as many customers would rather watch a video about a product than read about it.
Think about that for a minute.
Four times! Video marketing is the future, and the future is now!
If you’re not taking advantage of video in your business marketing efforts, you’re behind the power curve.
Suppose you’re sitting in a waiting room somewhere reading a magazine. You’re pretty much stuck with photo ads with written copy. If you’re at home shopping online, which do you prefer?
Again, I think a person’s age is one of the factors determining what that person prefers. Younger consumers are comfortable with and would enjoy watching a 30-second ad rather than read a sales paragraph with a photo.
Here’s an example. My 14 year-old granddaughter is an artist. I had a book, amply illustrated, on how to bring out your “inner artist.” Actually it was more like a 3-ring binder, done by a professional artist. I tried to give the book to her, and she wasn’t interested.
“I can just google whatever I want to know,” she told me.
I’m a blogger. Back when blogging got started, it was just the written word. Now a good blog post contains not only text, but photos and videos as well. If you have an online business whether it be a blog or some other form of marketing, video will probably be in your future.
Many online marketer have a You Tube channel that they post their videos on.
Take a minute and watch the embedded video. It’s about 10 minutes long and explains 4 different types of video that you can use for your marketing.
If you blog, you will probably mostly use the 4th type of video listed above. It’s basically an informational video where someone (you or a designated spokesperson) talks about the subject matter of the video.
As a blogger, I haven’t started making my own videos as yet. I’m from the older generation, so its going to take me a little time to get accustomed to it. So far, I’ve made one screen cast video but I haven’t published it anywhere so far.
I see the importance of video for the future though, and am beginning to involve myself with it. My hope is to get comfortable with the medium.
If You Have An Ecommerce Site, 12% of Your Visitors Will Watch A Video If It’s Available.
This is another indicator of the trend toward video.
My teenage grandsons will sit on my couch after school while they are waiting for their mother to get off work and what do they do?
They watch TV.
Not just TV, they watch You Tube. There is a lot of crazy stuff on You Tube, and the crazier the better for them. There are people who have attracted a huge following on You Tube by making videos of themselves doing crazy, stupid things.
Kids actually like that stuff.
Desktop VS Mobile
If you’re wondering whether most video is watched on the venerable old desktop or on a mobile device like a tablet or a smart phone, mobile devices are winning the battle. With all video platforms included, such as Netflix, You Tube, Dailymotion, etc., almost 60% (59.9%) is viewed from a mobile device.
Make your business mobile friendly.
Where Can You Learn How To Run A Successful Online Business?
Enroll for free in Wealthy Affiliate University. Wealthy Affiliate is a website dedicated to helping its members learn the ins and outs of becoming successful entrepreneurs online, primarily with affiliate marketing.
Affiliate marketing is a business model where you connect customers with companies that are selling the products the customer wants, and when a product is bought, you get paid a commission.
WA has been on the web since 2005, and is one of the premier training platforms available today to help YOU learn how to earn a healthy living in the world of internet marketing.
No, its not a scam. It’s a comprehensive training platform that will help you reach your financial goals online, and will give you the tools you need to succeed.
As I said, its free to join, and you get free training to help you decide whether you want to advance to premium membership with its paid benefits.
The decision will always be yours, and when you enroll, you won’t be asked for any credit card information to sign up. You’ll have as long as you need to go through the free Starter program, and if you decide to upgrade, only then will you need to make a payment.
Wealthy Affiliate is the way I got started online, and I’m still a member. If you decide to enroll, I’ll give you all the help I can and will be happy to answer any questions you may have.
Don’t wait any longer to get your business started. Sign up today!
This post contains affiliate links. The FTC requires readers (that’s you) to be notified that if they click on a link and end up purchasing a product from that link, the affiliate (that’s me) will be paid a commission.
I hope you enjoyed my post. Feel free to leave me a comment if you’d like. I’ll be happy to answer you.